Trailer Media PR merges with Reprise Music Group
In challenging times for the music industry, two specialist music agencies team up to increase capabilities and reach.
Reprise Music Group & Trailer Media PR will mix experience and youthful enterprise to deliver strategic campaigning across a variety of media platforms.
From traditional and online music PR, through music supervision, dj/live bookings, tour promotion, publishing and social media marketing; the new business will communicate to and service market sectors involved in or around the music industry.
This timely synergy embodies the future of the music business and the level of service a modern agency has to offer its clients. An agency model that can deliver all the needs of modern music profiling by working talent into all the right places, with the right focus and timings. The agency will serve clients needs through a considered media mix and strategic planning involving an extended team. Whether it’s a cover feature or a string of live dates to support an album release; a timely move to shifting a fan page’s demographics or indeed increasing YouTube hits to gain a playlist spot.
With a satellite office in Sydney looking after Australasian affairs and specialising in music supervision and music for TV advertising, the London office will be the creative hub for operations throughout the UK, Europe and North America. Reprise will oversee affairs alongside their established business as booking agents, marketers and publishers, with plenty of scope to offer existing clients a more comprehensive service whilst creating new business opportunities.
As Trailer’s owner/director Anton comments, “Clients know you need a good spread of media to increase visibility at all stages of campaigning within an already saturated market. The UK is one market in the world where artists want to perform and labels want to secure press. The coming together of Reprise and Trailer is a by-product of this demand, where labels, artists, managers and even distributors, can benefit. Whatever you are offering musically it’s about fuelling and feeding the fire; with one thing helping drive the other. Existing and new clients will see the benefits of having this media mix organised and overseen by one agency”.
